themessage

What message is your website sending?

Your Websites Message

Some refer to it as a call to action, others label it as goals, but a website for a website's sake is an exercise in futility.

What do you want your visitors to do?  Buy something, bookmark you, share your site, sign up for an RSS feed?

Get to the point

Visitors are looking for information, and once they are done on your page, they move on.  Be sure to have a catch, so that they can find their way back to your bit of wisdom.  Add a "Follow Us on Twitter" or a "Check out our RSS Feed" can help reduce bounce rates and create visitor loyalty.

Lessons learned the hard way...

Sure, Designs Edge has done some cool things, we did design work for Elance itself as well as a Star Trek site that was recognized by Paramount.  We too have missed this "Golden Rule" of website development.  Getting a niche site over 200 visitors a day takes a lot of hard work.  As a matter of fact, we are redesigning a current site to recognize this simple truth - the hours that could have been spent during the design phase are now trippled as the site is redeveloped.  A simple planning point for any website, "What message is your website sending?" can save time and money.

Let us know

Are we the only ones that have screwed this up?  What did you do to fix it?  Use the comment form below to share, and be sure to "Check out our feed" Wink

 

--- Authors Note

Shortly after writing this, I hit this roadblock on Verizon's Pics application, again after a week - oh, and lets not make the window movable...Usability? What's that?

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